Purple Tuesday 2020 is a change programme for organisations of all sizes from all sectors to get involved in, with the common goal of improving the customer experience for disabled people 365 days a year.
In the UK alone, the Purple Pound – the spending power of disabled people and their families – is worth a staggering £249 billion and is estimated to be raising by 14% per year, yet less than 10% of organisations have a targeted plan to access the disability market. This is not only a huge frustration for disabled people, but is also a huge missed opportunity for organisations who could be benefiting both socially and commercially by accessing the disability market.
Purple Tuesday is about creating a step-change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organizations will make public commitments (a minimum of one new activity or initiative) to ensure sustainable changes are made. For organizations, this will result in the opening up of products and services to the disability market.